Case studies
🇨🇦Ontario, Canada· Statement minimal

Hartwell Tax

Quiet, careful tax work. Done right, on time.

A calm, minimal site for an established tax & advisory practice — generous whitespace, understated authority, and a frictionless booking flow.

hartwelltax.ca
Hartwell Tax

Quiet, careful tax work.

Personal and corporate tax for professionals who value precision and discretion.

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01The brief

Hartwell's clients are professionals and incorporated owners who value discretion over flash. They wanted a site that felt as measured and precise as their work — nothing loud — while quietly handling secure document intake and consultation deposits in CAD.

02What we built
  • Marketing site with a restrained, content-led layout — services, who we help, pricing, about, guides.
  • Online booking + Stripe (CAD) — consultation deposits and CRM-sent quote pay-links.
  • 4 Canadian tools — RRSP-room estimator, tax-instalment checker, incorporation break-even calculator, GST/HST registration checker.
  • 24/7 AI assistant answering in CAD, citing CRA deadlines, pointing clients to "book a slot".
  • Secure client dashboard + 12-module admin CRM.
  • Automated confirmations, instalment reminders, and review requests (email + SMS).
  • Hyperlocal + AI-search pages — corporate tax in each area, personal tax by situation, built to rank and be cited.
The design — “Statement minimal

Understated and precise: a near-white canvas, deep ink, one emerald accent dot, light-weight serif headlines and a lot of air. Authority through restraint. Light + dark.

Type: Spectral · Inter

Lead-gen tools
  • RRSP-room estimator
  • Tax-instalment checker
  • Incorporation break-even calculator
  • GST/HST registration checker
Under the hood

Next.js 16 · Neon Postgres + Drizzle · Clerk · Stripe (CAD) · Resend + Twilio · OpenRouter AI · Vercel. CRA-localised throughout (CAD, RRSP, GST/HST, instalments).

Built to

Signal careful, discreet expertise, capture the consultation request without a phone call, and collect documents securely — all while feeling effortless.

Ready when you are

Get your firm found.
Then grow it.

Pick a package, hit checkout, or book a 15-minute call if you'd rather have a human walk you through the scope. Either way, we'll be writing copy by next week.