Case studies
🇺🇸Texas, USA· Fintech bright

Brightbooks

Bookkeeping that keeps up with your startup.

A bold, fintech-bright site for a modern cloud-bookkeeping firm — fast, confident, and built to convert founders on the first scroll.

brightbooks.io
Brightbooks

Bookkeeping that keeps up with your startup.

Real-time books, monthly close on day five, and a team that speaks fluent SaaS.

Book a demoCloud bookkeeping
01The brief

Brightbooks serves venture-backed startups who expect software-grade polish. The old site looked like a 2014 accountant template. They wanted to look like the tool their clients already love — instant, electric, and obviously modern — while routing every demo request straight into a sales pipeline.

02What we built
  • Full marketing site — plans, integrations, founder guides, blog, and a live "what you get" pricing matrix.
  • Demo booking + Stripe — monthly plan checkout, onboarding-fee deposits, and CRM-sent pay-links.
  • 4 founder tools — runway calculator, R&D-credit estimator, burn-rate tracker, sales-tax nexus checker.
  • 24/7 AI assistant that answers plan, pricing and integration questions and books a demo.
  • Client dashboard — monthly close status, reports, documents, invoices.
  • 12-module admin CRM — pipeline, clients, subscriptions, documents, invoicing, messaging, automations, content, reviews, reports, chatbot inbox.
  • Automated lifecycle — demo confirmation, onboarding nudges, monthly-close notifications, review requests (email + SMS).
  • Programmatic SEO + AI-search pages — bookkeeping for every startup stage and city, built to rank and be cited by AI search.
The design — “Fintech bright

Confident and electric: a full indigo hero, oversized grotesque headline, white type and a single cyan spark. Reads like a product, not a practice. Light + dark.

Type: Bricolage Grotesque · Hanken Grotesk

Lead-gen tools
  • Runway calculator
  • R&D-credit estimator
  • Burn-rate tracker
  • Sales-tax nexus checker
Under the hood

Next.js 16 · Neon Postgres + Drizzle · Clerk · Stripe (subscriptions) · Resend + Twilio · OpenRouter AI · Vercel. Built for speed: edge-rendered, instant page loads, encrypted data, authorization on every action.

Built to

Pass the 3-second test with founders, convert the demo request on the first scroll, and run the whole subscription lifecycle without a spreadsheet.

Ready when you are

Get your firm found.
Then grow it.

Pick a package, hit checkout, or book a 15-minute call if you'd rather have a human walk you through the scope. Either way, we'll be writing copy by next week.